Mölnlycke Health Care – Keepstone Consulting

From painful chronic wounds, to precise surgical performance: getting under the skin of a leading global healthcare brand

Every year chronic wounds cost the NHS upwards of £5 billion – comparable to the amount spent managing obesity (NHS RightCare, 2017).

A single patient leaving hospital with a Surgical Site Infection can incur between £10,00 and £100,000 in additional expenditure – not to mention the human cost.

Helping to do something about both these challenges and more, are global healthcare pioneers, Mölnlycke.

Rightly known as market leaders in advanced wound care, Mölnlycke forever transformed dressing changes with their invention of Safetac soft silicone, for pain free removals.

Pollitt & Partners’ strategic and creative partnership with Mölnlycke first began in October 2018, when we flew out to Gothenburg to pitch our services. From 2018 to 2021 we worked across numerous briefs, spanning sales, marketing, brand and communications. I was fortunate to travel extensively pre-pandemic: from attending wound care conferences in Las Vegas, to seeing first hand how precisely Biogel gloves are made in Malaysia.

Together my colleagues at Pollitt & Partners, and the various teams at both Mölnlycke HQ and within local markets (US, UK, Sweden, Saudi Arabia, France, Australia, Japan, Germany etc), we helped to develop product and brand communications that cut through a crowded marketplace.

Our work has helped defend Biogel’s position as the ‘rolls Royce of Surgical gloves’; re-launched the much lauded Mepilex dressing range with new and improved Flex technology; paved the way for Mölnlycke’s innovative negative pressure device; and raised awareness around needlestick injuries, pressure ulcer prevention, skin tears and SSI risk reduction.

Across all our briefs we aimed to push the creative further, develop solid strategic foundations for campaigns, and of course bring to life the needs and mindsets of Mölnlycke’s customers: from efficiency-seeking procurement teams, to performance-focussed surgeons and wound care nurses.