{"id":475,"date":"2021-12-15T15:24:56","date_gmt":"2021-12-15T15:24:56","guid":{"rendered":"https:\/\/keepstone.uk\/consulting\/?p=475"},"modified":"2022-05-21T11:26:23","modified_gmt":"2022-05-21T10:26:23","slug":"molnlycke","status":"publish","type":"post","link":"https:\/\/keepstone.uk\/consulting\/molnlycke\/","title":{"rendered":"M\u00f6lnlycke Health Care"},"content":{"rendered":"\n

From painful chronic wounds, to precise surgical performance: getting under the skin of a leading global healthcare brand
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Every year chronic wounds cost the NHS upwards of \u00a35 billion \u2013 comparable to the amount spent managing obesity (NHS RightCare, 2017).<\/p>\n\n\n\n

A single patient leaving hospital with a Surgical Site Infection can incur between \u00a310,00 and \u00a3100,000 in additional expenditure \u2013 not to mention the human cost.<\/p>\n\n\n\n

Helping to do something about both these challenges and more, are global healthcare pioneers, M\u00f6lnlycke<\/strong><\/a>.<\/p>\n\n\n\n

Rightly known as market leaders in advanced wound care, M\u00f6lnlycke forever transformed dressing changes with their invention of Safetac soft silicone, for pain free removals.<\/p>\n\n\n\n

Pollitt & Partners\u2019 strategic and creative partnership with M\u00f6lnlycke first began in October 2018, when we flew out to Gothenburg to pitch our services. From 2018 to 2021 we worked across numerous briefs, spanning sales, marketing, brand and communications. I was fortunate to travel extensively pre-pandemic: from attending wound care conferences in Las Vegas, to seeing first hand how precisely Biogel gloves are made in Malaysia.<\/p>\n\n\n\n

Together my colleagues at Pollitt & Partners, and the various teams at both M\u00f6lnlycke HQ and within local markets (US, UK, Sweden, Saudi Arabia, France, Australia, Japan, Germany etc), we helped to develop product and brand communications that cut through a crowded marketplace.<\/p>\n\n\n\n

Our work has helped defend Biogel\u2019s position as the \u2018rolls Royce of Surgical gloves\u2019; re-launched the much lauded Mepilex dressing range with new and improved Flex technology; paved the way for M\u00f6lnlycke\u2019s innovative negative pressure device; and raised awareness around needlestick injuries, pressure ulcer prevention, skin tears and SSI risk reduction.<\/p>\n\n\n\n

Across all our briefs we aimed to push the creative further, develop solid strategic foundations for campaigns, and of course bring to life the needs and mindsets of M\u00f6lnlycke\u2019s customers: from efficiency-seeking procurement teams, to performance-focussed surgeons and wound care nurses.<\/p>\n\n\n\n

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Long list of services:<\/h3>\n\n\n\n

These projects were delivered during my time as a Partner and Strategist at the employee-owned creative agency Pollitt & Partners<\/a><\/strong>.<\/p>\n\n\n\n